You all know how I feel about BMW, but this advertisement is amazing.
There is no CGI, no computer tom-foolery. The advertising firm IdeaCity melded high-tech wizardry with old-school filmmaking to create an absolutely beautiful ad for BMW's new M3.
The edifice for the spot began with a tour of BMW's M facility in Munich, where the IdeaCity crew studied the inner workings of the M3's 4.0-liter V8. They had three complete engines shipped out to Belgium, where manifolds were cut, cylinders were shaved and lighting holes were drilled to mount special cameras, lenses and lights. After two weeks of intensive study and preparation, the team took another four, 20-hour days to film what happens inside the 420 hp mill during a single revolution. The completed spot was filmed at 10,000 frames-per-second and doesn't utilize any form of computer-generated effects.
(from Autoblog)
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