Today's advertising agencies have picked up the military doctrine of rapid dominance, colloquially know as "shock and awe", to deliver the message. Deliver it in a brutally graphic and disturbing way.
Pop Crunch has an awesome collection of these new shock and awe advertisements. They are not for the weak of stomach or those who are planning to sit down to a meal. You must check out all the meth and workplace safety ads. If you don't feel a little disturbed after these, you have issues.

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